Ski Santa Fe - New Mexico Skiing

Last Updated: November 21, 2025

Ski Santa Fe respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or use our mobile application.

1. Information We Collect

We collect minimal personal information from users. The information we may collect includes:

• Email address (when you subscribe to newsletters or alerts)

• Phone number (when you opt-in to SMS notifications)

• Device and browser information (automatically collected)

• Usage data and analytics (page views, clicks, time on site)

• IP address and location data (for traffic analysis only)

2. How We Use Your Information

We use the collected information to:

• Send you mountain condition updates, snow reports, and operational alerts

• Deliver promotional emails about special offers and events

• Send SMS notifications about lift status and weather conditions

• Improve our website functionality and user experience

• Analyze traffic patterns and understand visitor behavior

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to analyze website traffic and improve user experience. These technologies help us remember your preferences and understand how visitors interact with our site. You can control cookie settings through your browser preferences.

4. SMS Notifications

If you opt-in to SMS notifications, you may receive text messages about mountain conditions, lift status, and weather alerts. Message and data rates may apply. You can opt-out at any time by replying STOP to any message. Opting out will not affect other forms of communication.

5. Email Communications

By providing your email address, you consent to receive promotional emails, newsletters, and operational updates from Ski Santa Fe. You may unsubscribe from promotional emails at any time by clicking the unsubscribe link at the bottom of any email. Transactional emails (such as order confirmations and safety alerts) cannot be opted out of.

6. Progressive Web App (PWA)

Our website functions as a Progressive Web App (PWA), which can be installed on your device for offline access and push notifications. When you install the PWA, your device may store cached data locally for faster loading. Push notifications require your explicit permission and can be disabled in your device settings at any time.

7. Third-Party Services

We may use third-party analytics services (such as Google Analytics) to help us understand website traffic and usage patterns. These services may collect data about your visits to our website and other sites. We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

8. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security of your data.

9. Your Privacy Rights

You have the right to:

• Access the personal information we have about you

• Request correction of inaccurate information

• Request deletion of your personal information

• Opt-out of marketing communications

• Disable cookies through browser settings

10. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will promptly delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after such modifications constitutes acceptance of the updated policy.